Infomercial Film

To fulfil the infomercial brief given to us, my group banded together and produced the idea of a parody of generic 1990s films and television. In order to emulate this style, we looked at films and TV shows we grew up with and set off with the cheesiest and most cliche project in mind. Examples of tropes to emulate included bizarre buzzwords such as "Radical", "Awesome" and "Tubular", words made famous in that decade yet are rarely used now unironically (with the exception of "Awesome" which is still used today). Ironically, I found out that many of the generic tropes and mediums we looked at (most prominently the likes of 'Bill and Ted's Excellent Adventure' and the 'Teenage Mutant Ninja Turtles' cartoon) were, at earliest, from 1989 however the defined what we would look for in other 1990s products. They may be breaking the limit of 90s yet they were the big thing to emulate. Other films such as 'Wayne's World' had very similar aspects and that was released in 1992. Even the sequel to 'Bill and Ted', 'Bill and Ted's Bogus Journey' premiered in 1991. I suppose that if we had to pin point which era we looked for specifically, I would label it as late 80s to early 90s.

The entirety of the project would be recorded in front of a green screen so that the actors could be incorporated into any environment that we choose. The reason we wanted to do this was because the cheesy and cliche aspect of bad special effects is something that we saw a lot of during the 90s and also because the 90s saw a rise of special effects in cinema. CGI was becoming a more common place element of film and we wanted to amplify this with our own special effects. I was given the role of director of photography which essentially led to me looking at how the film will be lit.